The Challenge: LifePlan Group is a retirement planning investment advisory firm with a personal approach. As an established small business, their visual identity was defined through their logo and colors, but they were ready to elevate their online client experience by building a custom website that was unique to their story and differentiated them from the larger companies in their field.

The Outcome: The goal of LifePlan’s website was to set them apart from competition by sharing their authentic, unique approach and story. Family and building personal relationships is at the core of their business so we created a custom website that highlights that from the homepage with a story of Ken’s mother living her retirement dreams by skydiving at the age of 75!

Fun Fact: That amazing lady skydiving at age 75? That’s my grandmother, Boots Sutherland! Which means, yes - Ken is my dad and Alex my brother. Honored that they trust me with their marketing needs!