The Challenge: Kacie believes it doesn’t have to be expensive to be beautiful. With a practical approach to design, she delivers accessible solutions for everyday people. Kacie needed a brand to reflect her belief that good interior design should be accessible, affordable and fun! After working with Kacie to build a blog that documented her own home renovation and decorating journey, I was eager to collaborate once again as she launched Kacie Cope Interiors to help others create the homes of their dreams within their budget.
The Outcome: We focused Kacie's brand personality on her commitment to collected and fun. Kacie brings together a client's favorite memories and items into her new design and makes sure it is easy to live in. To reflect that approach, we grounded her brand in bright white and neutrals with pops of contrast and colors. In the logo we coupled clean, modern type with a fun handwritten element to mix the professional with accessible, relatable and fun. Her website was designed to let photos of her work shine while giving a look into her process through before photos and design boards. To maximize her marketing materials in this time of awareness and growth, we designed business cards and a services template so Kacie can clearly communicate what she does to prospective clients through a branded experience.