The Challenge: Twenty Two West was approaching its fourth business anniversary and wanted to celebrate in a big way! There were a lot of ideas on how to celebrate with customer discounts and giveaways and custom products, so we needed to narrow in on a specific plan across email and social media for Twenty Two West customers to feel the birthday love!
The Outcome: Utilizing the brand standards we had established in their ‘professionalize’ package, we created a campaign centered around some of the fun seasonal colors. It so happens that the Twenty Two West logo features the elements to make 2x2 and since it was their fourth birthday - we had to play that up! The animation was used in the email campaign sharing the discount code and on social media. We created a campaign that was a week-long celebration across social media incorporating graphics into the stories and maintaining photos in the Twenty Two West feed to stay on brand.