BRAND STRATEGY & DESIGN
Modern, minimal, and with a hint of the unexpected is how I describe Diagonal, a creative services studio. This brand was a joy to work on, not only because incorporating Parks and Rec quotes felt necessary, but also because of the evolution of the design throughout the branding process. What started as an abstract idea turned into a beautiful, simple and rich brand that evokes everything from our initial concept through name brainstorm to complete brand creation. Diagonal is all about living life on your terms, on the diagonal.
Diagonal is focused on cultivating creativity by making day dreams a reality and bringing people together. The visual identity is centered on clean lines and rich color, which give complementing simplicity and depth to reflect Diagonal's approach to their work.